Logoالشعار الرئيسي
Primary wordmark
VELARI in custom lettering, the star over the I, ATELIER beneath. The default mark for everything.
✦ From the guidelines
04 — Primary wordmark
The primary wordmark
✦ From the guidelines
The star
Sits over the I, like its dot. Never move or resize it.
VELARI
Custom lettering. Always use the artwork file; never retype it.
ATELIER
Set in Cinzel, widely spaced, centred beneath the name.
05 — Colour versions
Plum on light, ivory on dark
✦ From the guidelines
Use the plum logo on Warm Ivory and light photography. Use the ivory logo on Deep Plum, Midnight Navy, Velvet Mauve and dark photography.
Further grounds
Mauve and photography
✦ From the guidelines
Contrast check
How each version performs
Computed
| Version | Logo / ground | Contrast | Status |
|---|---|---|---|
| Plum on Warm Ivory | #420F29 / #F6F1E9 | 14.02 : 1 | ✦ Approved |
| Ivory on Deep Plum | #F6F1E9 / #420F29 | 14.02 : 1 | ✦ Approved |
| Ivory on Midnight Navy | #F6F1E9 / #141B35 | 15.09 : 1 | ✦ Approved |
| Ivory on Velvet Mauve | #F6F1E9 / #754F66 | 6.09 : 1 | ✦ Approved |
| Ivory on Dusty Mauve | #F6F1E9 / #936A7E | 4.06 : 1 | Avoid |
| Plum on Velvet Mauve | #420F29 / #754F66 | 2.30 : 1 | Low contrast |
Ratios computed with the WCAG 2.x relative-luminance formula. Logos are exempt from WCAG text rules, but a 3:1 floor keeps them legible.