Velari Atelier

Wordsتسمية القطع

Naming pieces

A name, never a code. Every Velari piece arrives with a character of its own.

لكلّ قطعةٍ اسم، لا رقم.

✦ From the guidelinesProposed extension

The rule

Each piece is given a name, never a code

✦ From the guidelines

So every fabric arrives with its own story. A name gives the piece a character, a special persona like our clients.

How to name

Six rules

Proposed extension
01

One or two words

Short enough for a hang tag and a WhatsApp message.

02

Bilingual by birth

Choose names that live in English and Arabic, with an agreed spelling for each.

03

From the night

Draw from stars, night, light and the hours around dusk and dawn.

04

Never reused

A name belongs to one piece. Archive it when the piece is gone.

05

No codes or numbers

Internal codes stay internal: never on tags, posts or invoices to clients.

06

Easy to say

Read it aloud in both languages before you approve it.

Name families

Where names come from

Proposed extension

Stars & sky

Najma, Thurayya, Suhail, Zuhra

Night

Layali, Samar, Qamar, Leil

Light

Noor, Diya, Lumi, Sana

Dawn & hour

Sahar, Fajr, Ghasaq, Shafaq

Examples

Names and their images

Illustrative
NameArabicMeaning / imagePiece (illustrative)
NajmaنجمةA starIvory crêpe, plum star embroidery
LayaliلياليNightsDeep plum georgette, ivory vines
ThurayyaثرياThe PleiadesMidnight navy silk, mauve stars
SamarسمرEvening conversationVelvet mauve chiffon, ivory scatter
NoorنورLightIvory organza, tonal stitch
SaharسحرDawn; enchantmentDusty mauve crêpe, ivory border

Illustrative names to show the system; they are not confirmed pieces.

Name checker

Is it a Velari name?

Proposed extension
    THE PIECE
    Najma
    FABRIC
    Ivory crêpe
    CUT
    3 m

    Formats

    Writing the piece everywhere

    Proposed extension
    WhereFormat
    Hang tagNajma / نجمة · Ivory crêpe · 3 m · AED 1,450
    InstagramMeet Najma: ivory crêpe, stitched with plum.
    Website URLvelari.ae/pieces/najma
    Invoice lineNajma — embroidered mukhawara fabric, 3 m cut
    Internal recordNajma (ref. kept in stock system only)
    Velari Atelier · Brand Guidelines · Edition 01 · 2026identity.velari.aeFor AI agents (Markdown)فيلاري أتيليه