Visual languageالخطوط
Typography
Cinzel for headings and labels, Cormorant Garamond for text, Amiri for Arabic. The VELARI name is lettering, never type.
10 — Typography
Two typefaces and the lettering
ATELIER · NEW PIECES
Uppercase, generously spaced. Titles, the ATELIER descriptor, labels and buttons.
Ivory crêpe, finished by hand.
Medium weight for body copy, captions and piece stories. Italic for emphasis.
كريب عاجي، مُشطّب يدوياً.
Amiri pairs well with Cormorant. Confirm before printing Arabic materials.
The VELARI name itself is custom lettering. Always place it from the logo files; never type it in any font.
Type scale
A 1.25 ratio from a 20 px body
Specimen
The scale in use
12.8px · Labels, buttons, eyebrows
16px · Captions, meta
20px · Body copy, piece stories
25px · Intros, quotes
31.25px · Card titles
39.06px · Section titles
48.83px · Page titles (Cinzel)
61.04px · Covers, campaigns
Weights
Cormorant Garamond weights
Display sizes only
Lead, quotes
Body copy (default)
Inline emphasis, table heads
Piece names, emphasis
All weights supplied in the brand Fonts folder (Light to Bold, with italics). Cinzel Regular, Bold and Black, and Cinzel Decorative, are also supplied; use Cinzel Regular.
Hierarchy
Building a page
NEW PIECES · AUTUMN
Meet Najma
Ivory crêpe, stitched with plum.
A scatter of four-point stars climbs from the hem, each one finished by hand. Najma is cut at three metres, ready for your tailor.
3 M CUT · AED 1,450
Book an appointment| Level | Typeface | Setting |
|---|---|---|
| Eyebrow | Cinzel 400 | 12.8 px, tracking 0.24–0.30 em, uppercase, Velvet Mauve |
| Title | Cormorant 300 | 49–61 px, leading 1.05, sentence case |
| Lead | Cormorant 400 | 25 px, leading 1.4 |
| Body | Cormorant 500 | 20 px, leading 1.6, max 68 characters |
| Meta / price | Cinzel 400 | 11.5–12.8 px, tracking 0.24 em |
| Button | Cinzel 400 | 11.5 px, tracking 0.24 em, uppercase |
| Piece name | Cormorant Italic | Always italic when inline |
Rules
Setting type well
✓Do
- Track Cinzel generously: 0.12 em for titles, 0.24 em for labels.
- Use sentence case in Cormorant headings.
- Set Cormorant at 20 px or above on screen; its x-height is small.
- Use true italics for piece names and emphasis.
- Keep body lines between 45 and 75 characters.
✕Don't
- Set long paragraphs in Cinzel or in capitals.
- Track Cormorant or Amiri.
- Bold Cinzel for emphasis inside running text.
- Use Cinzel Decorative in brand layouts.
- Type the VELARI name in any font.