Logoالاستخدام الخاطئ
Logo misuse
The marks only work if they are always the same. Here is what never to do.
✦ From the guidelines
11 — Logo misuse
Please don't
✦ From the guidelines
Also avoid
More ways a logo goes wrong
Proposed extension
ELVETChecklist
Before anything goes out
- Placed from the master artwork file, not retyped
- Proportions locked (shift-drag / constrain)
- Plum on light, ivory on dark
- Clear space of at least one star height
- Above the minimum size for the medium
- No shadows, glows, outlines or gradients added
- Upright, never rotated
- No sale or discount language near the mark