Visual languageالتصوير

Photography

Close enough to see the stitch, lit like an evening at home. A proposed direction for the first Velari shoot.

Proposed extension

Status

No photography supplied yet

Proposed direction

The source files contain no photographs. This page sets an art direction for the first shoot, and the tiles below are digital stand-ins, not reference images. Replace them with approved photography once available.

Themes

Four kinds of picture

Proposed extension

DETAIL

Embroidery at close range, raking light across the stitch.

DRAPE

Fabric falling from the hand or a chair, never flat-laid stiffly.

RITUAL

Unwrapping: tissue, the star seal, the hang tag.

NIGHT

Evening occasions: lamp light, deep shadows, a glint of thread.

Light and grade

Evening, candlelight, ivory

Proposed extension

Shot list

For the first shoot

Proposed extension

Shot	Frame	Light	Use
Embroidery macro	1:1, 4:5	Raking side light	Piece stories, hang tag QR page
Full 3 m drape	4:5, 9:16	Soft window light	Website piece page, stories
Hands and thread	4:5	Warm lamp	Craft posts
Unboxing ritual	1:1	Top light, soft	Packaging, WhatsApp
Evening wear	4:5, 16:9	Low, warm, dusk	Campaigns, occasions
Swatch flat	1:1	Even daylight D50	Colour-true reference for clients

Crops and logo placement

Safe zones

Proposed extension

4:5 postMonogram centred low.

1:1 tileStar icon as a seal.

9:16 storyWordmark top, clear of UI.

16:9 webWordmark top left.

Rules

Do and don't

Proposed extension

✓Do

Show the embroidery close enough to see the stitch.
Use natural, warm light and real fabric texture.
Leave calm areas for the logo and piece name.
Keep skin tones natural; grade the scene, not the person.
Photograph every piece with a colour-true swatch shot.

✕Don't

Use stock photography or AI-generated models.
Use harsh flash, cold white backgrounds or neon.
Over-retouch the fabric: texture is the product.
Add text over the embroidery.
Show price or discount stickers in images.