Visual languageالعناصر الداعمة
Supporting elements
The starfield, the scatter and the arch: small pieces of the night that carry Velari beyond the logo.
✦ From the guidelinesProposed extension
Starfield
The Velari night sky
✦ Supplied artwork
velari_starfield_plum · SVG, PNG
velari_starfield_transparent · for plum, navy and velvet groundsUsing the starfield
Rules
Proposed extension
✓Do
- Bleed the starfield off one edge of a dark layout: a corner of the night sky.
- Keep the brightest star clear of the logo by at least one X.
- Use on Deep Plum, Midnight Navy or Velvet Mauve.
✕Don't
- Place the starfield behind body text.
- Tile or repeat it edge to edge.
- Recolour the stars; the soft rose and lilac tints are part of the artwork.
- Use the transparent starfield on Warm Ivory: the light stars disappear.
Star patterns
Scatter and lead star
Proposed extension
Details
Rules, bullets and frames
Proposed extension
Star rule
Between sections and on stationery.
Star bullet
- Hand-finished
- Fixed 3 m cut
- Named, never coded
Arch frame
From the emblem. Frames piece photographs and invitations; never contains the emblem itself.
Embroidery language
Thread on ground
Illustrative
Digital renderings showing how the star motif reads as embroidery on each palette ground. They are not photographs of real fabric.
Interface icons
A fine-line set for web and WhatsApp catalogues
Proposed extension
Bag
3 m cut
Needle
Gift
Appointment
Message
Favourite
Location
Search
Delivery
Care
Star
| Property | Value |
|---|---|
| Grid | 24 × 24 px, 2 px padding |
| Stroke | 1.4 px, round caps and joins |
| Colour | Deep Plum on light, Warm Ivory on dark |
| Corners | Soft, never filled |
| Sizes | 16, 20, 24, 32 px |
The supplied artwork has no interface icon set, so this starter set is drawn to match the fine strokes of the emblem's inner arch. SVG sources are in assets/img/ui-icons/.