Visual languageالعربية وثنائية اللغة
Arabic & bilingual
Velari speaks to women across the UAE in English and Arabic, with the same quiet assurance in both.
عربيةٌ أصيلة، بالهدوء نفسه والثقة نفسها.
Proposed extension✦ Amiri suggested in guidelines
Bilingual principles
Two languages, one voice
Proposed extension
Equal, not translated
متساويتان، لا ترجمة حرفية
Write the Arabic as Arabic. Keep the image and the rhythm, not the word order.
Same name, both scripts
اسم واحد بخطّين
Every piece carries its name in English and Arabic, chosen together.
Quiet in both
هادئة في اللغتين
The same rules apply: no shouting, no discount language, one image per line.
Pairing
English and Arabic side by side
Proposed extension
NEW PIECES
Meet Layali
Deep plum georgette, with ivory vines stitched by hand. A fixed 3 m cut.
3 M CUT · AED 1,650
قطع جديدة
تعرّفي على ليالي
جورجيت برقوقي داكن، تزيّنه أغصان عاجية مطرّزة يدوياً. قصّة ثابتة بطول ٣ أمتار.
قصّة ٣ أمتار · ١٬٦٥٠ د.إ
Setting Arabic
Type rules for Arabic
✦ Amiri from the guidelines
| Topic | English | Arabic |
|---|---|---|
| Typeface | Cinzel + Cormorant Garamond | Amiri (Regular 400, Bold 700) |
| Size | Body 20 px | Body 22–24 px (Amiri runs smaller) |
| Leading | 1.6 | 1.8 |
| Tracking | Cinzel spaced | Never letter-space Arabic |
| Case | Uppercase labels in Cinzel | No case; use Bold or Velvet Mauve for labels |
| Numerals | Lining figures | Eastern Arabic (٠١٢٣) in Arabic copy; Western in prices on bilingual tags |
| Currency | AED 1,450 | ١٬٤٥٠ د.إ |
| Direction | Left to right | Right to left; mirror layout, not the logo |
Right to left
Layout and logo
Proposed extension
✓Do
- Set Arabic in Amiri, and confirm before printing (guidelines).
- Mirror layouts for Arabic pages: navigation, arrows and alignment flip.
- Keep the logo unchanged in Arabic layouts: it is never mirrored or translated.
- Give both languages equal size and weight on bilingual pieces.
- Have every Arabic text reviewed by a native editor.
✕Don't
- Machine-translate piece stories.
- Mix Arabic into Cinzel or Cormorant lines.
- Mirror the star, the monogram or the emblem.
- Squeeze Arabic to fit an English text box.
- Transliterate the brand name inconsistently: use فيلاري أتيليه.
Bilingual hang tag
An example
Mockup
THE PIECE · القطعة
Layali
ليالي
- FABRIC · القماش
- Plum georgette · جورجيت برقوقي
- CUT · القصّة
- 3 m · ٣ أمتار
- PRICE · السعر
- AED 1,650 · ١٬٦٥٠ د.إ
