Logoالمونوغرام والشارة
Monogram & emblem
The V, its mauve swish and the star. Framed in a double arch when the moment calls for ceremony.
06 — Monogram & emblem
For small spaces and special moments
Monogram
The V with its mauve swish and star. Use it where the full name would be too small, or where Velari is already known: tissue seals, embroidered labels, social posts.
| Use | Example |
|---|---|
| Tissue seals | Star or monogram sticker on navy or plum |
| Embroidered labels | Ivory thread on plum woven label |
| Social posts | Ivory on Deep Plum |
The emblem
Room for ceremony
Emblem
The monogram framed in a double arch with the full name. Reserve it for hang tags, gift boxes and invitations, where there is room for ceremony.
The arch echoes a doorway into a private room: the sanctuary of Velaris. Keep its proportions; never crop the arch or use the frame without the monogram.
Anatomy
What the marks are made of
| Element | Detail | Notes |
|---|---|---|
| The V | Custom letterform | Shared by monogram, emblem and icons |
| The swish | Dusty Mauve gradient | The only place a gradient is part of the artwork; never recreate it |
| The star | Beside the V | Same four-point star as the wordmark |
| Double arch | Emblem only | Thick outer line, fine inner line |
| Name | VELARI ATELIER beneath the arch | Part of the artwork, never reset |
The swish is supplied as a mauve gradient (approx. #9C7588 → #8A6177 on light, #A98494 → #93707F on dark) inside the artwork. Use the files as supplied.