Velari Atelier

Velari Atelier · Identityهوية فيلاري

Welcome to the Velari brand hub

If you are here, you shape how Velari shows up: on a hang tag, in an Instagram post, on a gift box, or in a two-line WhatsApp reply to a client.

Velari Atelier creates premium women's attire, starting with embroidered mukhawara fabrics in fixed 3 m cuts for women across the UAE. Every piece is given a name, never a code. This hub keeps every touchpoint recognisably one world.

عالمٌ خاص، لا مجرّد علامة.

Download brand kitRead the story
Velari emblem

Quick links

Everyday answers

Hex codesClick any value to copy itDesign tokensCSS, JSON, SCSS and TailwindMinimum sizes160 px / 35 mm for the wordmarkName checkerIs this a good piece name?Social kitProfile, posts, stories, highlightsHang tag & boxEmblem on Velvet Mauve

Four marks, one family

One star in every mark

Velari Atelier wordmark
PrimaryWebsite, labels, stationery: the default.
Velari monogram
MonogramPackaging seals, embroidery, social posts.
Velari emblem
EmblemHang tags, boxes, formal occasions.
Velari star icon
IconsProfile pictures, highlights, favicon.

The four-point star is Velari's light: over the I in the wordmark, beside the V in the monogram, at the crown of the emblem. See the logo suite →

Contents

Jump straight to the part you need

01Brand essenceStory, values, positioning02The starVelaris and the four-point star03Brand architectureMasterbrand, marks, pieces04Logo suiteFour marks, one family05Primary wordmarkAnatomy and colour versions06Monogram & emblemSmall spaces, special moments07IconsRound icons for social and digital08Clear space & sizingStar-height margins, minimums09Logo misusePlease don't10ColourPalette, ratios, contrast11TypographyCinzel, Cormorant, Amiri12Arabic & bilingualEN + AR, right-to-left13Layout & gridGrids, spacing, margins14Supporting elementsStarfield, patterns, UI icons15PhotographyLight, detail, drape16Voice & toneHow Velari speaks17Naming piecesA name, never a code18Digital & socialWebsite, Instagram, WhatsApp19Print & packagingHang tags, boxes, stationery20Design tokensCSS, JSON, SCSS, Tailwind21DownloadsLogos, fonts, elements, PDF

About this hub

How to read these pages

Every rule from Velari Atelier — Brand Guidelines, Edition 01 · 2026 is here, expanded into a working reference for designers, printers, developers and the atelier team.

Look for the two labels. Content marked ✦ From the guidelines is taken directly from the approved guidelines. Content marked Proposed extension is a recommendation that builds on them and should be confirmed before it is treated as a rule.

At a glance

PaletteDeep Plum, Warm Ivory, Dusty Mauve, Velvet Mauve, Midnight Navy
TypefacesCinzel · Cormorant Garamond · Amiri (Arabic)
MotifThe four-point star, from Velaris
MarketsUAE · English and Arabic · AED
ProductEmbroidered mukhawara fabrics, fixed 3 m cuts, every piece named
Velari Atelier · Brand Guidelines · Edition 01 · 2026identity.velari.aeFor AI agents (Markdown)فيلاري أتيليه