# Velari Atelier — identity

> Brand guidelines for Velari Atelier (velari.ae), a UAE luxury fabric atelier selling named, embroidered mukhawara fabrics in fixed 3 m cuts.

- [Agent guidelines (start here)](https://identity.velari.ae/agents): rules for every task and a topic index
- [DESIGN.md](https://identity.velari.ae/DESIGN.md): tokens and component specs (design.md format)
- [Human guidelines](https://identity.velari.ae/)

## Topics

- [Naming pieces](https://identity.velari.ae/AGENTS/naming): Writing the brand name, naming a piece, product copy that mentions a piece, URLs and file names.
- [Logo](https://identity.velari.ae/AGENTS/logo): Placing the wordmark, monogram, emblem or an icon; choosing a logo file; clear space and minimum sizes.
- [Colour](https://identity.velari.ae/AGENTS/color): Choosing any colour for design, UI, print, packaging, social or charts.
- [Typography](https://identity.velari.ae/AGENTS/typography): Setting any English text: fonts, sizes, weights, tracking, line heights.
- [Design tokens](https://identity.velari.ae/AGENTS/tokens): Writing CSS, SCSS, Tailwind, email templates or any code that needs brand values.
- [Arabic & bilingual](https://identity.velari.ae/AGENTS/arabic): Anything in Arabic or bilingual English/Arabic: copy, tags, web pages, RTL layouts.
- [Imagery](https://identity.velari.ae/AGENTS/imagery): Choosing or creating photos, the four-point star, the starfield, star patterns or embroidery renderings.
- [Layout & grid](https://identity.velari.ae/AGENTS/layout): Laying out web pages, posts, letterheads, hang tags; spacing and margins.
- [Supporting elements](https://identity.velari.ae/AGENTS/elements): Using the starfield, star scatter, star rule and bullet, the arch frame, or interface icons.
- [Voice & tone](https://identity.velari.ae/AGENTS/voice): Writing or editing any English copy: captions, WhatsApp replies, web, tags, confirmations.
- [Digital](https://identity.velari.ae/AGENTS/digital): Website, Instagram, WhatsApp and other digital touchpoints.
- [Email signatures](https://identity.velari.ae/AGENTS/email-signatures): Creating or updating an email signature.
- [Print & packaging](https://identity.velari.ae/AGENTS/print): Hang tags, tissue seals, gift boxes, inserts, print colour specs (CMYK, Pantone).
- [Stationery](https://identity.velari.ae/AGENTS/stationery): Business cards, letterhead, envelopes, thank-you and care cards, invoices.
- [Social media](https://identity.velari.ae/AGENTS/social-media): Instagram posts, stories, highlights, profile pictures and captions.
- [UI](https://identity.velari.ae/AGENTS/ui): Building screens, web pages, components or prototypes for velari.ae.
- [Diagrams](https://identity.velari.ae/AGENTS/diagrams): Drawing any diagram, flowchart, process or journey figure.
- [Data visualisation](https://identity.velari.ae/AGENTS/data-visualization): Making charts, KPI tiles, dashboards or tables of figures.
- [Assets](https://identity.velari.ae/AGENTS/assets): You need the exact URL or file name of a logo, font, element or download.